Google Ads Account Structure Grading Criteria
Google Ads account structure should now be graded on data flow, not organizational tidiness.
Daria Solomennik
Senior Audit Correspondent
Daria spent eight years inside performance marketing agencies before going independent, where she developed a rigorous methodology for dissecting Google Ads accounts that bleed budget without results. Her audit teardowns have been cited by several paid search communities as reference material for account managers.
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Google Ads account structure should now be graded on data flow, not organizational tidiness.